Johnson Level

Maximizing Topline Revenue Growth.

Key Achivements	Problem Identified	Solutions Implemented
15% Increase in Catalog Discoverability 17x Return on Ad Spend 54% COGs Growth 61% Sales Growth	Limited participation in Amazon Marketing Services (AMS) Low returns on deeper product catalog Cumbersome process of updating 100+ detail product pages	Removed duplicate keywords and to identifed patterns for better ROI. Improved advertising and campaign feedback resulted in higher click-through rates Real time data insight and highly detailed mapping system implemented

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