Optimizing the AMS Platform
|Key Achivements||Problem Identified||Solutions Implemented|
Reduced Average Cost of Sale
Increased Return on Ad Spend
Low level of market penetration.
Over-campaigning led to high spend but low RoAS.
Poor Advertising feedback provided insufficient data for optimization.
Created branding portfolio
Set up AMS and optimized content in 72 hours
Created A+ Content with impactful keywords and media
Conducted AMS campaigns to boost traffic
Found a factory to produce products at scale
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